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I imagine that it is quite likely that you have heard a lot about the Apple iPod in the media. If you have children then probably wanted one for Christmas and if you work in marketing or the music business, then you probably already have an iPod for years. Since its launch in 2001 the Apple iPod has become synonymous with the term MP3 player. Apple virtually created the market for MP3 players, and also totally dominate it. Why iPod has been such a huge success? Apple cleverly discovered the rise of digital music and the lack of an adequate piece of hardware. As with their latest models of Apple computers did something very smart in the way they market their products and design. Since the beginning iPod was given an attractive and elegant look and are marketed to youth, style continuous music enthusiasts. Apple created a fantastic brand to look all white, with white headphones is prominent in advertising. The white iPod headphones have become so recognizable that they have actually been blamed for putting an increase in the number of robberies on the street. Even the original iPod could store a fairly significant amount of music, as it used a 5GB hard drive. It was a success from the beginning, but the fact that it is only compatible with Mac sales slowed slightly, although Apple did in fact see an increase in sales of Apple Macs due to people who want to be able to use the iPod. The real explosion for the iPod when it launched the 3 rd generation iPod in 2003 that was included with Apple& 39;s own iTunes software that is compatible both Macs and Windows PCs. This has opened a new market, as they can now take advantage of Windows users. Apple now has a huge 90% market share of the hard drive-based MP3 player market, and 70% in the MP3 player market as a whole. Very impressive I am sure you will agree. Apple has managed to maintain its control over the player mp3 market by releasing several different versions of the iPod. The main iPod is now in its 5 th generation, and although the design is very similar to the original, has become more compact and available with much larger storage capacities. The latest models can show films and photos in color. The iPod mini Apple iPod in the first round was to disable the iPod mini. This player mp3 is quite similar to the original, although smaller in size. It was the first iPod to be available in different colors and was designed to target a slightly different market. The iPod nano Apple decided to discontinue the mini in 2005, and replaced by the nano iPod ultra small. These are 62% smaller than the mini players and feature color screens. Apple has been the subject of some criticism, although the screens at the nano as many users have complained that damage too easily. The iPod shuffle-This is another ultra-size iPod and was the first flash drive-based iPod. They only have a limited capacity of 512MB or 1GB and have no display screen. Users can listen to songs on the player in a random order or set up a playlist in iTunes. The dominance of the iPod in the player mp3 market can be seen in other industries. The cars are designed with docking ports to make the integration of iPod in the car system easier. The garment manufacturers are making clothes with pockets to hold special iPod. All kinds of accessories for the iPod others are being created for a variety of electronics companies. You& 39;d be forgiven for thinking the iPod is the only player mp3 available, so it is not. There are many other players out there, some will say that in reality is much better than the iPod, perhaps not just fashion.
